An honest SEO proposal
for olliepearce.com

Where things stand.

The ads are working. You're spending around £1,000 a month and getting bookings from it. The Google Ads account has been running for nearly a decade and it keeps the phone moving. That's the floor.

But the ads are doing all the work. When the daily budget runs out, you disappear from Google entirely. No organic presence picking up the slack. No content compounding in the background. No rankings that exist independent of what you're spending.

The site has been live since around 2018. It was built properly and it was good. But it hasn't been actively maintained from an SEO standpoint in years, and the web moves on whether you're paying attention or not. What was solid in 2019 isn't enough in 2026. That's not a criticism of the original work. It's just what happens to any site that isn't actively looked after over time.

The gap is bigger than you think.

I've done a full technical crawl and competitive audit of olliepearce.com. The numbers aren't great. But almost everything on the list is fixable, and the site has real strengths to build on.

What's actually wrong and why.

Most of these are maintenance issues, not failures from the original build. Sites accumulate technical drift over time. Here's what matters most and what each issue is costing you.

Where you should be. Where you are.

The Tinder no-matches article ranks fourth nationally. That's proof the domain can rank. But that page drives curiosity traffic. People wondering why they're not getting matches. The people with their card out are searching for "dating photographer London" or "dating coach London." That's the gap this work is designed to close.

What they're doing that you're not.

Koby Photography

Koby is a London photographer who added dating photography more recently than you've been doing this. No coaching, no styling background, no 20-year editorial fashion career. On paper you're the stronger offer. But his site is outperforming yours on nearly every SEO metric right now. He published one long-form guide in March 2026 on dating photos for Tinder, Bumble and Hinge. That single post will generate more ongoing organic traffic than anything on your site published in recent years.

He's winning on consistency and execution, not experience. That's fixable.

Hey Saturday

Hey Saturday is the market leader. BBC, FT, GQ, Radio 4. A serious backlink profile built over years. You're not beating them head-to-head on brand authority in the short term and that's not the goal. But they don't do coaching. They don't do styling. They're an agency, not an individual expert. On specific long-tail keywords, London-specific coaching terms, and the areas where your integrated offer is genuinely unique, they're beatable. That's where the focus goes.

What is this actually worth to you?

Before we get into what this costs, I want you to sit with this question. Not as a sales pitch. As a real calculation that only you can answer.

One-time work. £2,000.

This is the starting point regardless of which monthly package you go with. It gets the site into proper shape so the ongoing work actually lands. Building content on a technically broken site is wasted effort.

It also goes further than a standard technical cleanup. There are things on the site that need a proper refresh, not just a fix.

• Full technical SEO audit with a prioritised fix list before any work begins
• Fix the internal broken link and update the five redirect chains pointing to old URLs
• Meta descriptions written for every page, keyword-first and compelling, not auto-generated
• "London" added to the homepage title tag, H1, and meta description — this alone targets "dating coach London" from position 18 toward page 1
• Multiple H1 structure fixed across all pages
• Alt text added to 316 images currently missing it — written with context, not just file names
• Sitemap verified, cleaned up, submitted to Google Search Console — taxonomy pages reviewed for whether they should be indexed or excluded
• Internal nofollow removed so pages pass authority to each other
• 24 oversized images compressed and fixed for mobile load speed
• LocalBusiness, Person, Service, and FAQPage schema implemented — this is what makes your reviews show as stars in search results
• Google Business Profile audited and fully optimised: categories, photos, services, description, NAP consistency with the site, and posts activated
• Keyword research done properly and used to inform everything that follows
• Rank tracking set up with a baseline from day one so movement is measurable
• Image refresh across the site — outdated photos replaced, including any images that no longer accurately represent the business. New imagery sourced and created to look professional. Not obviously AI-generated.
• Service page copy refreshed with your input. Thin copy is one of the reasons service pages aren't converting the traffic they already receive.
• Email provider set up (MailChimp or a cheaper alternative — options presented before anything is committed to, software cost is yours) and a 5 to 10 email welcome sequence built around your existing lead magnet, turning cold sign-ups into warm enquiries with a clear call to book a free consultation

Two options. Both require commitment.

SEO takes 12 months before you can honestly judge whether it's working. Anyone telling you otherwise is telling you what you want to hear. Your competitors have been building for years. You're starting from behind. Pulling out before 12 months is like cancelling a gym membership in February and concluding the gym doesn't work.

If I were in your position, I'd either do the Full for a minimum of six months and reassess honestly, or commit to Intermediate for 12. Both get you to roughly the same place. Full gets there faster. Intermediate is steadier and lower cost over the same period.

This isn't "write me a blog."

Yes, you can generate a blog post with AI in about a minute. I can do it right now. It'll be generic, it probably won't rank, it won't sound like you, and without proper formatting it will look terrible on mobile. That's not this.

What takes time is doing it properly. The keyword research, the structure, the formatting for desktop and mobile, creating images that look like they belong on a professional site rather than obviously AI-generated placeholders, internal linking to other pages, SEO optimisation, and then actually publishing it so it looks right. That's the work. That's what you're paying for.

The workflow for each guide: I give you the title and a simple outline. You record a voice note, talking through it the way you'd explain the topic to a client. Twenty minutes, no script. I take that audio, build it into a proper long-form guide in your voice, produce the imagery, format it properly for the site, and publish it. The content sounds like you because it comes from you. That's also exactly what Google is looking for in 2026 — genuine expertise, not generated filler.

What I can't promise.

I've known you long enough to not dress this up.

This takes time. The Foundation fixes will show some movement within weeks. Getting to page 1 for "dating photographer London" or seriously closing the gap on Hey Saturday is a 12-month minimum. There will be months where the visible change feels slow. That's normal. It's also when most people walk away, which is exactly why their competitors move ahead.

Nobody can guarantee rankings. Anyone who does is lying to you. Google's algorithm changes constantly. AI is changing how results are displayed. What I can tell you is that the work described here is the right work. It's what your competitors are doing. There is no version of this that doesn't require consistent effort over time.

You don't have to do this forever. The honest advice is to commit to 12 months and then stop if you want. The content and fixes don't disappear when you stop paying. The rankings you've built stay. Ideally you keep publishing because that's what compounds. But at a minimum, 12 months of solid work leaves you in a fundamentally better position than you're in now. We used to do content together. It worked. We stopped. That's a large part of why the gap exists today.

AI search is changing things. People are searching in ChatGPT and Perplexity, not just Google. Well-written, genuinely expert content is exactly what those systems surface. The bar for thin, generic content is higher now, not lower. The voice note approach exists precisely because it produces content with real expertise behind it, and that's what ranks.

If the monthly commitment isn't right yet, the Foundation alone is £2,000 of work that improves your existing rankings and cleans up years of accumulated drift. Start there, see the baseline move, and the monthly work will make a lot more sense once you can see it happening.

When you're ready.